1 What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website or use an application. They are widely used to make websites work efficiently, remember your preferences, and provide information to the site owners.
Cookies can be:
- Session cookies: Temporary cookies that expire when you close your browser
- Persistent cookies: Cookies that remain on your device for a set period or until you delete them
- First-party cookies: Set directly by HyperX
- Third-party cookies: Set by external services we use (e.g. analytics, support tools)
Similar technologies include web beacons (pixel tags), local storage, session storage, and device fingerprinting. This policy covers all such technologies collectively referred to as "cookies".
2 Why We Use Cookies
HyperX uses cookies for the following purposes:
- Authentication: To keep you logged in securely as you navigate the Platform
- Security: To detect and prevent fraud, bot activity, and unauthorised access
- Preferences: To remember your settings such as theme (dark/light mode), language, and display preferences
- Performance: To understand how users interact with our Platform and identify areas for improvement
- Analytics: To measure traffic, feature usage, and conversion rates
- Support: To enable live chat functionality and track support interactions
- Marketing: To show you relevant promotional content (only with your explicit consent)
3 Types of Cookies We Use
| Category | Purpose | Consent Required? | Can Be Disabled? |
|---|---|---|---|
| Strictly Necessary | Essential for the Platform to function. Includes authentication, session management, security tokens, and fraud prevention. | No — always active | No — disabling breaks core functionality |
| Functional | Remember your preferences and personalise your experience (e.g. theme, language, last viewed currency pair). | No — legitimate interest | Yes — with reduced experience |
| Analytics & Performance | Measure how users use the Platform, identify errors, and improve our services. Data is aggregated and anonymised where possible. | Yes | Yes |
| Marketing & Advertising | Track visits to understand ad effectiveness and deliver personalised promotional content. Only activated with explicit consent. | Yes — explicit consent | Yes |
4 Cookie Inventory
The following specific cookies are used on the HyperX Platform:
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| hx_session | Strictly Necessary | Session | Maintains your authenticated session |
| hx_csrf | Strictly Necessary | Session | Cross-site request forgery protection |
| hx_auth_token | Strictly Necessary | 30 days | Keeps you logged in across sessions (if "Remember me" selected) |
| hx_theme | Functional | 1 year | Stores your dark/light theme preference |
| hx_lang | Functional | 1 year | Stores your language preference |
| hx_last_pair | Functional | 30 days | Remembers your last selected currency pair |
| _ga | Analytics | 2 years | Google Analytics — distinguishes unique users |
| _gid | Analytics | 24 hours | Google Analytics — session tracking |
| _gat | Analytics | 1 minute | Google Analytics — throttles request rate |
| tawkto_* | Functional | Session / persistent | Tawk.to live chat — tracks chat sessions and user identity |
| fbp | Marketing | 90 days | Facebook Pixel — ad effectiveness tracking (consent only) |
| _fbq | Marketing | Session | Facebook — conversion tracking (consent only) |
This list may be updated as we add or remove services. The most current version is always available on this page.
5 Third-Party Cookies
Some cookies on our Platform are set by third-party service providers we use to deliver services. These providers may collect information about your online activities across different websites over time. The main third parties whose cookies may be present on our Platform are:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Usage analytics and performance measurement | policies.google.com |
| Tawk.to | Live customer support chat | tawk.to/privacy-policy |
| Meta (Facebook) | Marketing and ad conversion tracking (consent required) | facebook.com/privacy |
We do not control third-party cookies and are not responsible for the content of third-party privacy policies. We recommend reviewing the privacy policies of these providers directly.
6 Your Consent
When you first visit the HyperX website, you will be shown a cookie consent banner. This banner allows you to:
- Accept All Cookies: Enables all categories of cookies including analytics and marketing
- Accept Necessary Only: Enables only strictly necessary and functional cookies
- Manage Preferences: Choose which categories of cookies to enable individually
Strictly Necessary cookies are always active and cannot be declined as they are essential for the Platform to function. All other cookie categories require your explicit consent.
Your consent preferences are stored locally and respected on subsequent visits. You can change your preferences at any time by accessing the cookie settings through the link in our footer or by contacting us.
Consent is valid for 12 months, after which you may be asked to renew your preferences.
7 Managing Your Cookie Preferences
You have several options to manage cookies:
7.1 Cookie Preference Centre
You can update your cookie preferences at any time by clicking "Manage Cookies" in the footer of any page on our website. Changes take effect immediately.
7.2 Browser Settings
All major browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. Note that blocking all cookies will significantly affect website functionality.
7.3 Opt-Out Tools
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Digital Advertising Alliance: Use the DAA opt-out tool
- Network Advertising Initiative: Use the NAI opt-out tool
8 Browser-Specific Instructions
To manage cookies in your specific browser, follow the instructions below:
| Browser | Instructions |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Options → Privacy & Security → Cookies and Site Data |
| Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
| Opera | Settings → Advanced → Privacy & Security → Site settings → Cookies |
For mobile browsers, navigate to your device's browser settings to manage cookie preferences. iOS Safari users can manage cookies under Settings → Safari → Privacy & Security.
9 Mobile App Tracking
The HyperX mobile application uses similar tracking technologies including:
- Mobile Analytics SDKs: To track app usage, crashes, and performance
- Device Identifiers: Such as the Advertising ID (IDFA on iOS, GAID on Android) with your consent
- Push Notification Tokens: To deliver notifications about your transactions and account activity
You can control mobile tracking through your device settings:
- iOS: Settings → Privacy → Tracking → toggle off per-app tracking
- Android: Settings → Privacy → Ads → Reset or opt out of ad personalisation
10 Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally agreed standard for how websites should respond to DNT signals.
HyperX currently does not alter its data collection practices in response to DNT signals. However, you can use our Cookie Preference Centre to opt out of non-essential tracking at any time, which achieves the same effect.
11 Changes to This Cookie Policy
We may update this Cookie Policy from time to time as our services evolve or as regulations change. When we make material changes, we will update the "Last Updated" date and notify you via the cookie consent banner on your next visit.
We encourage you to review this policy periodically to stay informed about how we use cookies.
12 Contact Us
If you have questions about our use of cookies or wish to exercise your privacy rights, please contact us:
HyperX — Privacy Team
📧 Email: privacy@hyperx.llc
🌐 Website: hyperx.ltd
📞 Support: Available via live chat 24/7